Why GSM Matters in Towels: Understanding Towel Quality

If you’ve ever shopped for towels and seen numbers like 400 or 600 GSM, you may have wondered what they mean and why they matter. GSM stands for "grams per square meter," and it’s one of the most important indicators of a towel's quality, thickness, and absorbency.

At Euphoria by Feroze1888 Mills, all of our bath towels, face towels, and hand towels are made with the ideal GSM for their purpose, giving you luxury, comfort, and performance in every thread.

What is GSM?

GSM is a measurement of fabric density. The higher the GSM, the thicker and heavier the towel will be. It also affects how absorbent and plush a towel feels.

Here’s a general breakdown:

●     300–400 GSM: Lightweight, quick-dry towels - ideal for gym use or travel.

●     400–600 GSM: Medium-weight, versatile towels - perfect for everyday use.

●     600–800 GSM: Heavyweight, ultra-absorbent towels - great for a luxurious, spa-like feel.

Why GSM Matters When Buying Towels

Choosing the right GSM helps you get the performance you expect from your towels. If you want something thick and fluffy for post-shower comfort, go for a higher GSM. If you prefer quick-drying towels for kitchen use, a lower GSM will work better.

For Example:

●     Our Makeup Towels and Face Towels are soft but not too thick, making them ideal for sensitive skin and quick drying.

●     Our Bath Towels come in higher GSMs to offer plush comfort and excellent absorbency after a shower.

●     Kitchen Towels and Dish Cloths are designed with lighter GSM to dry fast and stay fresh between uses.

Does Higher GSM Mean Better Quality?

Not necessarily. A higher GSM doesn’t always mean a better towel; it depends on the use. A beach towel, for instance, might need to be lighter so it dries quickly. A baby towel might be low-GSM but ultra-soft and breathable.

What really matters is how the towel is made, and at Euphoria, we ensure each towel, regardless of GSM, is woven with premium, durable cotton.

How to Choose the Right GSM

Here’s a quick guide based on need:

Euphoria Towels: Balanced for Performance

Our towels are crafted to strike the perfect balance between softness, absorbency, and durability. Whether you’re selecting Hand Towels for your guest bathroom or a cozy Hooded Poncho for your kids, GSM is part of what makes Euphoria towels feel premium, every single time.