About Us

Euphoria™ started with a simple idea: to make everyday comfort more accessible. As the official e-commerce brand of Feroze1888 Mills, we carry forward a legacy built over decades, one grounded in quality, craftsmanship, and trust.

For decades, Feroze1888 Mills has been supplying quality products to some of the world’s most familiar places, households, hotels, and hospitals. With Euphoria™, that same dedication now reaches you directly, with thoughtfully made products just a click away.

Our approach is simple: create home textiles that feel good, last long, and are made with care, for you, for the people who make them, and for the planet we all share.

Every product we offer is produced in responsible facilities that follow our guiding principles: People, Planet, and Prosperity. From soft towels to everyday essentials, our products are designed to add ease, warmth, and meaning to your daily routines.

At Euphoria™, we’re here to offer more than just fabric. We’re here to share a sense of comfort, one that’s built on integrity, intention, and the quiet joy of feeling truly at home.